How it started

ABOUT US

Back in 2019, I had this idea for a towel with magnets sewn into it. At the time, life had thrown me a curveball—I was out of a job and spending a lot of my days surfing. It was during one of those surf sessions that I thought, This is such a hassle. Changing into my wetsuit in the parking lot or on the beach felt like a constant struggle. I kept wishing for a way to create my own little private changing space—hands-free. That’s when it hit me: What if a towel had magnets?

As soon as I got home, I told my mom about it. She’s amazing with a sewing machine, so we grabbed some magnets, a towel, and got to work. The result? It worked like a charm! I finally had the perfect solution for quick, easy changes without the awkward fumbling.

But life moved on, and as things picked up, I started surfing less and less. At some point, I lost track of that towel entirely. Fast forward a few years, and I couldn’t stop thinking about how awesome that towel was. I realized this was a product other people could benefit from too. So, I decided to bring the idea back to life, but this time for real.

That’s how STRAND was born—a name inspired by my mom, who’s from Germany. Strand means "beach" in German, and it felt like the perfect fit for a product designed to make beach days better. From premium materials to the unique magnetic feature, this towel isn’t just practical—it’s a game-changer.

I’m so proud to have created something that solved a problem in my life, and I know it’ll make a difference for others too. Thanks for checking out STRAND. Here’s to more waves, fewer hassles, and the best towel you’ll ever own!

STRAND: It's the simple things.

Established 2024